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Tuning: Standard (E A D G B E)
(F#) = Optional
Verse 1:
Bm
Started out, started out so simple
A
We were running 'round, running 'round like children
G
How did we allow, we allow this story
D F#
To fall so south?
Bm
What were we, what were we both thinking?
A
We were so naive, so naive believing
G
We were still happy, still happy
D F# N.C.
How could I ignore my doubts?
Pre-Chorus:
I keep on telling myself
Bm
We had something
But did we stay together
G
Longer than we should?
A
Were we just playing pretend
Because we could?
E
Was it really that good?
Chorus:
I keep on telling myself
Bm
It's not what it was
G
Did we just want to believe
That this was love?
A
Was it really worth the trouble
That it caused?
E
Look where we ended up
Post-Chorus:
Bm
I keep on telling myself
G
I keep on telling myself
A
I keep on telling myself
E
I keep on telling myself, ooh
Verse 2:
Bm
Don't pretend, don't pretend you're all of a sudden
A
Innocent, innocent, my darling
G
How could you forget, you forget the first half of
D (F#)
The story now?
Pre-Chorus:
N.C.
I keep on telling myself
Bm
We had something
But did we stay together
G
Longer than we should?
A
Were we just playing pretend
Because we could?
E
Was it really that good?
I keep on telling myself
Bridge:
G
And now that you're gone
D F#
I see it all clearly
G
And don't get me wrong
D F#
I wouldn't change a thing
I keep on telling my
Pre-Chorus:
N.C.
I keep on telling myself
Bm
We had something
But did we stay together
G
Longer than we should?
A
Were we just playing pretend
Because we could?
E
Was it really that good?
Chorus:
N.C.
I keep on telling myself
Bm
It's not what it was
G
Did we just want to believe
That this was love?
A
Was it really worth the trouble
That it caused?
E
Look where we ended up
Outro:
Bm
I keep on telling myself
G
I keep on telling myself
A
I keep on telling myself
E
I keep on telling myself, ooh
Song History
Published: March 12, 2021
Last Updated: September 10, 2025